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Toolbox When the going gets tough, the tough get auditing And if you want to get serious about how your content aligns with your brand and impacts customer perceptions, then do a qualitative, or quality audit.
Content audits are foundational activities that inform your content strategy. There are different audit types, like quantitative, competitive, and organizational, but a quality audit provides you with the best information about how your content may be perceived.
Why audit for quality? Whether their content actually meets customer needs is a different story. If there are spelling or grammar mistakes, an inconsistent use of terminology, or vast differences in tone, your content may be confusing them further. A quality audit can tell you things like: Those numbers are hard to ignore.
What is a quality audit? A quality audit grades your content against a set of subjective quality criteria: The important thing to remember is that you have to agree on the criteria before you start.
A quality audit grades your content against a set of subjective quality criteria. Click To Tweet A quality audit helps reveal problems in areas of plain language, writing mechanics, grammar, spelling, and punctuation.
A quality audit also considers voice and tone, or how the content sounds and feels in different contexts. Do your sales pages and support content convey the same brand voice but in an appropriate tone? A chummy tone in one context can be annoying or disrespectful in another.
You can also use a quality audit find out about the extent of a problem within a channel. For example, is there content written by specific authors, in certain sections, or on topics that is weaker than others?
Lastly, a quality audit looks at content accuracy or completeness. Content that is clearly out of date, flat out wrong, or incomplete is bad for business. Lay the groundwork with realistic resourcing Since people have different ideas on what constitutes quality, the first thing you need to do when preparing for an audit is resource the activity appropriately.
Quality audits in particular require people who are content professionals: Follow these best practices to make sure you have the right resources in place: Only use subject matter experts to review content for subject accuracy.
Having the person who wrote the content evaluate it for quality standards is a bad idea. Make time and dedicate the appropriate resources.
To have a subject matter expert review technical material for accuracy, budget two to three minutes per page. In other words, the audit criteria. We often use some or all of these six criteria in our quality audits.The "Guidelines for Quality Assurance in Blood Establishments" call for comprehensive audit of the quality assurance program.
Nature of Audit In general, there must be a basis (specific requirements) for an audit and a systematic method for gathering facts or evidence.
and audit quality and suggested that auditors tend to be more dependent in the first years of the auditing engagement. Audit Firm Size and Audit Quality DeAngelo () found that auditors with more clients have more to lose by failing to report a discovered breach in.
The state of audit quality is strong—and getting stronger.
Annual tallies of financial restatements have dropped dramatically from post—Sarbanes-Oxley Act of peaks and have held steady at lower levels for several years, according to the Audit Analytics report “ Financial Statement Restatements” by Don Whalen, Olga Usvyatsky, and Dennis Tanona.
At Deloitte, audit quality is our highest priority. Quality informs every aspect of our audit practice, from strategy to delivery, and guides every step we take to support and develop our professionals. US Audit Quality Report. At Deloitte, audit quality is our highest priority.
|Focus on Audit Quality | IFAC||Quality audits are performed to verify the effectiveness of a quality management system. They can also be used to:|
Quality informs every aspect of our audit practice, from strategy to delivery, and guides . A quality audit grades your content against a set of subjective quality criteria.
Click To Tweet A quality audit helps reveal problems in areas of plain language, .