Origins[ edit ] The Viggen was initially developed as an intended replacement for the Saab 32 Lansen in the attack role and later the Saab 35 Draken as a fighter.
Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. The new, edition is out!
The Future is a moving target. So know that we made a newer, super updated, latest version with all the new email marketing predictions. Ten industry experts came together on request by the emailvendorselection.
Scott Brinker Marketers will rationalize technology stacks to achieve economy of architecture and Account Based Marketing ABM will remain one of the hottest categories. Making communication more personalized and relevant. Krzysztof Jarecki Artificial intelligence will take over campaign execution, especially for companies with large content libraries.
David Raab Video is the up-and-coming functionality, easy creation will be accompanied by changes that make it easier to deploy and understand video content. Willem Stam E-mail systems move towards the data instead of other way around, senders will need more data-points to personalize communication that will drive user engagement.
Jordie van Rijn The definition of MarTech will change as small market, ABM and dynamic content functionality comes together Tink Taylor Innovation will come from an explosion of machine-learning start-ups. Assaf Ben-Asher Integration platforms are on the rise to extend the top marketing and engagement applications and increase service reach.
Matt Hayes Iterative development on content automation in order to solve content production problems. Read the full article with the complete and most juicy MarTech predictions here: Gerald Marshall took the gamble and went through email marketing predictions.
The top 4 for are in the category data analysis, emails and ESPs, content and segmentation. AI is have email data analysis for lunch.
The data analysis category includes artificial intelligence and bots with nearly half 15 of 33 of the category predictions dominated by that type of smart tech. The research shows that marketers are betting on Interactive email, Big Data personalisation and HTML 5 video in email to break through in You can think about, for instance, Hamburger menus and other navigation, Carousels, Image galleries, and sliders, Offer reveals and Add-to-cart functionality.
By allowing more interactivity inside the email, it has potential to reduce barriers to engagement. It produces clickers with higher intent. The two biggest issues that still hold back adoption are 1: Tracking and attribution changes.
Marketers have embraced personalization driving most of the content in emails.
At some brands triggered emails, like welcome emails and cart abandonment emails, already generate the majority of email marketing revenue. The outsized productivity of such a small percentage of email volume presents huge opportunities for brands to better engage subscribers.
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