Marketing products vs marketing services

Jeffrey Glen For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure. While they are often used interchangeably or grouped together they are two different concepts and it is important to understand those differences. This article will help you understand both concepts clearly when it comes to Marketing vs.

Marketing products vs marketing services

It can be owned and resold to another party. It is neither owned nor transferred to another party. Returnability Services cannot be returned after they are rendered. Tangibility They are tangible, so customer can see and touch it, before coming to the buying decision.

They are intangible, so it is difficult to promote services. Separability Product and the company producing it, are separable. Service cannot be separated from its provider. Customization Products cannot be customized as per requirements.

Services vary from person to person, they can be customized.

What is 'Marketing'

Imagery They are imagery and hence, receive quick response from customers. They are non-imagery and do not receive quick response from customers. Quality comparison Quality of a product can be easily measured.

Quality of service is not measurable. Definition of Product Marketing The entire process, right from the market analysis, to delivering product to the customer and receiving feedback, is called product marketing.

How marketing of services is different from marketing of products

The process is aimed at finding out the right market for its product and its placement in such a way that it gets good customer response. It entails promotion and sale of a product to its target audience, i.

Various activities involved in the product marketing involves analysis of the market, identification of consumer demand, designing and development of product, pricing, pitching of a new product, communicating, advertising, positioning, distributing, selling, review and feedback.

Marketing for tangible objects like books, handbags, laptops, mobiles, clothes and so on. Definition of Service Marketing When a person or business entity promotes services it offers to its customers or clients, it is known as service marketing.

It is aimed at providing solutions to the problems or difficulties of the clients. It includes both business-to-business B2B and business-to-consumer B2C marketing. A service is an act of performing something for someone in exchange for adequate consideration.

Relationship and Value

Each service offering is unique in itself because it cannot be repeated exactly alike, even if the service is rendered by the same person. Marketing of professional services, beauty parlours or salon, spa, coaching centres, health services, telecommunication, etc.

Key Differences Between Product Marketing and Service Marketing In the points given below, the differences between product marketing and service marketing is elaborated: The process in which the marketing activities are aligned to promote and sell a specific product for a particular segment is called product marketing.

The marketing of economic activities, offered by the business to its clients for adequate consideration, is known as service marketing.

Conversely, when service is marketed by a company, it offers a relationship to its clients.

Product Vs. Service Marketing Challenges |

But in the case of service marketing, the company promotes something, whose ownership can neither be transferred nor it is resold to the other party.

In product marketing, products reach the buyers, as they can be transported from one place to another through various distribution channels. Unlike service marketing, where customers come to the services or the service provider visit customer because services cannot be transported, they are location based.The comparison is really great a good blog with a lot of information on Digital Marketing services, advantages, and future scope.

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Products and services have some key differences that influence what goes into marketing them. Goods have physical specifications and attributes, so shoppers with access to this information can easily compare products to decide what’s best for them.


The management process through which goods and services move from concept to the includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy.

Business buyers are particularly wary of taking chances on unknown products and services. The cost for mistakes — in time, money, and personal reputation — is too great. While some like to be on the cutting edge, most prefer to play it safe.

SVS Marketing is a full-service promotional agency, with the expertise and the people to develop your promotion from concept to fulfillment and measure your return. Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels.

Marketing products vs marketing services

But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Chapter 8: Product, Services, and Brands: Building Customer Value by Josh Johnstone on Prezi