The case also requires the student to consider how the offer should be designed and implemented.
Case Solution Similarly, the cost of selling can be reduced since there is an overlap of sales force between the two companies. The sales forces that have been established overtime by Monmouth for its previously acquired businesses can be used for Robertson as well. This will reduce the need of additional marginal selling activities, such as advertising and selling other selling expense.
The company can sell its products to a new market segment using the distribution channels of Robertson. The duplication of resources will be eliminated such as account department and research department can be merged in order to reduce the cost.
Moreover, considering the current situation, Monmouth has gain some bargaining power and where it can make offer to Robertson instead of accepting Simmons deal.
With all these facts, being Mr. Vincent, an effort should be made to obtain the control without further delay. Valuation Weighted Average Cost of Capital To estimate the value of the company based on the discounted cash flow method, the weighted average cost of capital for the company has to be calculated.
The information has been provided in the case exhibits, which will be used to estimate the cost of capital for Robertson. The beta is taken as 1. The formula used for levering the beta is as follows: The ratio is calculated to be Using the Formula, the beta is estimated to be 1.Monmouth, Inc.
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Monmouth Case. Download. Simmons is eager to sell its position to Monmouth for $50 per share because of the bad prospects that it faces with a possible merger between Robertson and NDP after which Simmons will receive NDP common stock with disappointing performance and often traded in small volume which is going to affect .
Best Case Scenario Mergers and Acquisitions: The Monmouth Case Composed and Presented by: Ian Jennings, Andre Jimenez, Andrew Habing, & Kevin Gilkenson.
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