Request Report Methodology Hotels industry is one of the major sectors fueling the growth of hospitality sector at the global level. Booming travel and tourism industry is one of the major factors fueling the demand in the hotels industry. In addition, with large number of multinational companies opening their bases globally has also increased the number of business travelers boosting the hotels industry.
Applicable government policies Advanced technology Strengths: In terms of strengths are concerned, Hilton hotel group has the basic strength of industry wide recognition as the most branded hotel. It has established itself as the most reputed hotel group that operates across the majority of the locations across Swot analysis four seasons hotel world.
The specific strength of Hilton Sydney as identified from the interview with its employee indicates that its reputation as being the premium class delivery of services including in location at the centre most places at Sydney and its wide portfolio of services offerings are regarded as its major strength points.
The interview has also indicated that the strength of Hilton Sydney is its service personnel that are highly talented and accounts for delivering high quality services to its customers Dominci and Guzzo, Apart from the strengths, there are certain major weaknesses that are also identified in respect to Hilton Sydney from its operations across the country.
The major weakness is that despite its premium factor in delivering high quality services, the hotel accounts for having limited market share in the industry across Sydney.
Secondly, it is also assessed that the premium class services as offered by the group are targeted at premium class customers, and there is no scope for middle income group people in availing services which represent majority of the market share.
This is another significant weakness noted in respect to Hilton as shared by the interviewed employee Abrate, Fraquelli and Viglia, In terms of opportunities are concerned, the interview with the employee indicated that the Hilton Sydney has the opportunity in attracting more and more customers by offering discounts and extra special offerings in the form of buy three night packages for the pay of just two nights etc.
These bulky discounts and offerings could attract more customers which could allow for attaining higher market share. The opportunity to the hotel also include innovating in the services as delivered by it, and also making use of technology to a higher level in further assisting its customers with high quality services delivery Burns and Bush, With respect to threats are concerned, the major threat of Hilton Australia is mainly from the significant level of competition as posed by the other major players in the industry.
This includes both the major players in terms of Marriott International and various other medium and small ranges of hotel service providers across Australia.
Apart from this, the threat as faced by the hotel is mainly from wide range of legislations and applicable governmental policies in the successful operations of the hotel Owolabi, Thus, the interview with the employee has indicated the strategic positioning of Hilton which signifies that the hotel accounts for satisfying premium range of customer groups.
Environmental Scan An environmental scan is aimed at assessing the external market conditions facing the Hilton Sydney. A general assessment of the Hilton Group indicates that the group operates at the international level with major competitors that directly competes with it includes Marriott International, Intercontinental Hotel Group Plc, Choice Hotels International etc.
These major hotel groups accounts for direct level of competition to Hilton Group as a whole at the international level. However, an assessment of the Hilton Sydney in terms of its external environment situation through interview with the employee has indicated the competitive rivalry position facing the firm.
In the viewpoint of the interviewed employee, the competitive condition facing the firm is not that significant because Hilton has been favourable in maintaining a distinctive position in the industry.
The brand reputation of Hilton Sydney as per the interviewed employee implies that it is significantly higher which restricts the competition from the other major operators. The maintenance of the premium factor has allowed the hotel in achieving highly competitive position in the industry Crick and Spencer, Although the competitive landscape has not that been significantly affecting Hilton Sydney, still the external environment condition indicates that the hotel is not able to make significant level of impact over the market share as indicated by the employee.
This is mainly because of highly narrow focus of the company with respect to satisfying its customers which aims at satisfying the premium class customer groups only by the hotel.
However, the competitive landscape as shared by the interviewed employee indicates that Hilton Sydney is faced with competition especially from few of the major players in the market of Sydney and according to his opinion, these include Wentworth and Menzies hotel group.
Four Seasons and Ritz Carlton also enhances the competitive conditions as prevalent within the industry. This implies that the premium class hotel groups became the major hotels that accounted for highly competitive profile across the industry Hilton, Although these major competitors are identified in respect to Hilton Sydney, yet an analysis with respect to their strategic position in the industry indicates that Hilton Sydney is positioned as the most significant player in the industry as per the opinion shared by the interviewed employee.
Hilton Group as a whole has favourable brand image within the Sydney people, and this is also evident in respect to the Sydney branch of Hilton Group. However, Mariott International has also accounted for significant level of brand image within Sydney and this enhances its strategic positioning in terms of major competitor to Hilton.
Apart from this, the positioning of Four Seasons and Ritz Carlton indicated that these hotel groups are also operating at the international level, and they are mainly accounted to having a distinctive image in the industry. Overall, in terms of strategic positioning, it is assessed that Hilton Sydney has occupied the top most place as per the viewpoints as shared by the employee of Hilton as interviewed Choi and Chu, International Journal of Hospitality Management 20, pp.Good Hotel was the first in the industry to become known as the “hotel with a conscience.” The phrase is derived from Good Hotel’s positive attitude, environmental.
SWOT Analysis of The Property Strengths: The major strength of the property is the fact that they are the only ecotel i.e. the environmental hotel around that place which makes them unique in a way. The Property is very close to the international airport and a few . Note: Citations are based on reference standards.
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Global Luxury Hotels Market Overview. Luxury hotels refer to the hotels that provide various luxurious services such as swimming pool, spa, bar, gym, private garden, private beach and other services according to the customer desire and comfort.
Particularly focusing on situational analysis to assess the hotelâ€™s micro and macro environments aspects with the aid of analysis tool such as PEST and SWOT analysis., Also, the paper analyses Four Seasons Boston Hotels major three competitors Taj Hotel, Park Plaza Hotel and The Ritz Carlson., The paper examines how the hotel has.
The Four Seasons entered in the hospitality business in by opening their first hotel Four Seasons Motor Hotel in Toronto. Which concentrated on global business travellers which look for personalise service round the clock.